What Is Search Engine Optimisation?-Explained

When we talk about search engines, we tend to refer to Google, because Google provides traffic for the vast majority of searches. Most of my traffic comes from Google as well as Bing and Yahoo. Search engines are basically a document retrieval program. They use computer programs and software that follow links on the internet and catalog web pages. The programs analyse the various web pages to try and determine what the web pages are about. Once they establish what a particular web page content is all about, that specific page is indexed under a keyword, or set of keywords that relates to that pages meaning. So for example, when someone enters a search term into the search engines, the software displays the most relevant web pages based on the keywords that they have been filed under.

Think of it this way. The internet is like a huge filing cabinet and each website has it’s own file folder. The search engines simply go through all the files and pull out the ones that match what you’re looking for. That’s a very simplistic way of looking at it – the algorithms that are used to do this are very complicated indeed.ReadĀ this content.

The way that most search engines display the results is to show the top 10 on a page. So if you have a website then your challenge is trying to explain and convey that your particular web page is more important and more relevant than everyone else in your niche! If you can do that, it means a lot of traffic will come to your website.

The Types Of Search Engine Optimisation

There’s actually two kinds of search engine optimisation: on page and off page. On page optimisation is probably the most common in terms of what most people think. On page SEO refers to factors on your web page that tell Google what keywords to index your page under. So this includes things such as headings, title tag, and words used within your content. Your content should be written naturally and include words and phrases that are related to the topic of your content. The off site or off page optimization primarily refers to the number and quality of links that are pointing back to your pages. This has become less important over time as it is easy to manipulate links coming to your site.

Getting The Online Results You Deserve

If you’re not seeing the results you want with your online efforts then it might be down to what you’re actually selling. I have discovered that when you create your own information products you are far more successful but you need to keep the momentum going and get products out quickly.

Avoid SEO Mistakes

Following good SEO strategy is an ideal way to promote your business. Use of properly optimized content in your website can create awareness of your business in the marketplace. However, the SEO effort must be correctly done to ensure proper optimization.

This will require that your company remains on top of its marketing campaign and its SEO practices by following accepted SEO tips throughout its marketing campaign. Use of the tips will help the marketing plan to avoid making mistakes with its SEO to get the most out of the marketing effort. An excellent way to achieve this is to engage an SEO company to further your goals and interests by using the proper keywords in the right place. Following are some SEO tips which will help your marketing effort avoid mistakes in its SEO strategy.get redirected here

  1. Avoiding location-based keywords:

Your company must ensure that it is following the best SEO usage possible, including the use of location-based keywords within your marketing text. Avoiding location-based keywords is a frequent problem in every industry which is using SEO to get ahead of the game.

Another top SEO mistake made in marketing is to use improper keywords in your optimization strategy. It is possible to gain access to the most commonly-used keywords by consulting online resources such as Google for help in choosing the proper words to target.

  1. Use improper or unsubstantial links:

A second frequently-made mistake is to use improper or unsubstantial links when linking your material to similar industry information. It is critical to be sure that you are using links which direct your visitors to additional substantive content. Such links reinforce your credibility in the industry.

  1. Relying excessively on graphics in your titles and content:

A third practice in insufficient SEO work is to rely excessively on graphics in your titles and content rather than using a few carefully researched keywords to drive traffic to your site. While use of graphics makes for an enticing article, the search engines must require content in order to do their work.

  1. Inappropriate keyword stuffing:

A further failure to achieve your SEO goals stems from a lack of your chosen keywords appearing throughout your content. Once you have chosen an effective keyword, it is important to use it in the main body of content without being guilty of “keyword stuffing.”

  1. Relying excessively on meta tags:

A fifth way that companies make mistakes in their SEO is to rely excessively on meta tags. Allow your content to speak for itself without depending on certain tags or magic terminology to do the work that your content can more effectively do for you.

Use of optimized content can drive business to your company’s website or even your social media location. However, your company must remain on top of your marketing campaign and its SEO practices to ensure that you are following the best SEO usage possible.

Guide to SEO

Anyone who wants to make money writing online, needs to have at least a general understanding of what SEO is, and how it works. Many customers will request that articles are written for SEO, and others will want advice on SEO. If you don’t at least have a good basic understanding of it, you’ll almost certainly lose clients. With that in mind, this post will provide a very high-level overview of what SEO is, how it applies to writers, and some commonly used terms associated with it.Checkout Source for more info.

What is SEO?

Search Engine Optimization is any activity which is performed in order to attempt to get a particular site to rank better in the search engine results pages. For example, if I want this site to rank in the #1 spot in Google’s search results when people type in “A Writers Guide to SEO,” then I would have to take some steps to help ensure that happens.

There are two main categories of SEO. On-page SEO and off-page SEO. On page SEO is anything which is done on your site to help with the search rankings. This would include things like including the keyword in the title and any heading tags, adding the keyword to the description of the page, using Meta tags and, most importantly, having high-quality content about the subject you want to rank for.

Off-site SEO is, as you might expect, any activities taken outside of your own page. This is commonly going to be link building, through things like blog posting, forum commenting and social media marketing. There is endless information available on this subject, and many so-called experts all disagree with each other on what works and what doesn’t. The important part for a writer, however, is that you know the basics of what each of these are.

How does SEO Apply to Writers?

If a client asks you to write an SEO article on the keyword “training English Bulldogs to roll over” and they say they want it optimized to 5%, you need to understand what that means. In this case, it means they want that specific keyword to be 5% of the total article. If you’re writing a 500 word article for them, you would use that phrase 2-3 times. Many clients will also ask that you optimize the article for the keyword in the first and last paragraph, meaning they want that specific keyword to be used in the first and last paragraph of the article.

Still other clients will ask for your advice about where to post the article or how to properly use it. Most of the time, however, it is enough to be able to at least talk about SEO and use the terminology correctly. The more you know, however, the more effective you can be for the clients who want you to help them with SEO. In fact, if you learn enough about this subject, you can begin offering SEO services in addition to the writing, and raise your prices significantly. That is, however, well beyond the scope of this article.

Common SEO Definitions

There are hundreds of terms used in SEO, but this post will only cover the most important ones to know about. If you have any questions about specific terms you’ve seen or heard, please post in the comments. I’d be happy to explain them to you.

Algorithm – The algorithm that the search engines use to index listings. Google’s search algorithm, for example, is made up of thousands of different pieces of information which allow Google to rank the search results for any given keyword.
Anchor Text – The clickable text in a hyperlink. If I were linking to Google and I wrote, “Click HERE to visit Google,” and made HERE clickable, that would be the anchor text.
Backlinks – All incoming links to a website or page are known as backlinks. They are also called inbound links.
Headings – These “H-Tags” can go from H1 to H6. They are HTML tags which are commonly used in search engine algorithms. Having the main keyword within an H tag (especially H1) can help with on-page SEO.
Keyword – A single word which is used to search for a specified topic
Keyword Phrase – A combination of several keywords a searcher uses to search for a specific topic.
Keyword Stuffing – The act of using a specific keyword in an article an unnatural amount of times. Some clients will, for example, ask for a specific keyword to be 8% of the total article, which is almost never a good idea.
Link Building – The process of building links from one website to another.
Long-Tailed Keywords – Keyword phrases that are 2-5 words long and typically have less competition than shorter keyword phrases.
SERPs – Search Engine Results Pages